All about Jennifer Lopez's new shoe line with DSW

Jennifer Lopez
Splash News

Are you a shoe lover who also loves Jennifer Lopez and her fashion sense? If so, we are here to prepare you--or warn you--that starting March 9, J.Lo has every intention of separating you from your hard-earned money. In exchange for that money, she will provide you with new shoes that she designed as part of her JLo Jennifer Lopez collection, which will be sold exclusively at DSW stores in the United States, Canada, and online. Eventually, the line will also feature handbags, but for the debut it's all about the shoes.

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"Since the beginning of my career, I've wanted to do it all--music, mov­ies, and fashion. There are so many facets to my career, and that's what I wanted to bring to my collection with DSW," says Jennifer. "With high quality products and accessible pricing, DSW is the perfect partner to reach a broader audience. It's been incredible to build a brand with the talented team at Camuto Group, and with this collection, it's my hope that people can find shoes they love and express multiple sides of themselves, all while remaining true to their most authentic self."

Since the line has not officially launched yet, we can't tell you what the prices are or how many shoes are in the line. What we can do is introduce you to a few of the models that Jennifer and DSW are teasing us all with. Each model has a name, and it is with great pleasure that we introduce you to these beauties. Go on; don't be shy! They want to meet you, too.

Meet the lovely Florella.

Meet the lovely Florella.

DSW

She's classy and sassy. She's not trying to blend in; she wants to be seen and in the scene. Her color could have been enough to draw attention, but she goes a step further. Notice that she is meant to wrap around your ankles to draw the eye up. What you do with that attention is up to you.

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This confident lady is Pelena.

This confident lady is Pelena.

DSW

She's bold without being loud. She looks like she's been places and promises to take you places you've never been before. This shoe proves once and for all that leopard print is indeed a neutral. She is business and evening appropriate. She has it all.

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Will you take a look at Wynona?

Will you take a look at Wynona?

DSw

Wynona has a "now you see her, now you don't" kind of appeal. She's there to support your entire look without being obtrusive. But she's not afraid of a bit of sparkle, and you shouldn't be afraid to sparkle, either.

Doninique did not come to play!

Doninique did not come to play!

DSW

Or did she? She's definitely serious and meant to slay. That doesn't mean you can't wear her in a playful way, though. Her golden chain accents against black mean business, that's for sure. She's tough, but not too tough.

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Malika is a golden girl.

Malika is a golden girl.

DSW

Malika glows, and that glow is pure magic. Her golden glow will act like a spotlight that showcases your gorgeous gams the way they deserve, because the only thing that is more golden than Malika is you. You know it's true!

Sela is a heartbreaker.

Sela is a heartbreaker.

DSW

Sela walks into a room, and the room quiets. You might even hear a gasp or two as everyone's eyes keep darting toward her, trying to see her from every angle. When she leaves the room, no one will ever forget her or stop wanting to see her again.

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Brita be like, "I'm stable and brilliant!"

Brita be like,

DSW

Brita combines stability with pizzazz effortlessly. She does things her way and enjoys being different from all the rest. She's not worried about what others like, because she knows what she likes. She does what she wants!

And who, pray tell, is this?

We don't know the name of these because this pair of shoes isn't even featured on the DSW website yet, but our girl J.Lo shared this video on her Instagram profile, and we can't look away. She wrote, "The party starts when these walk in." We're not trying to argue with her, but those shoes are a party in and of themselves.

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Here's Jennifer in another pair of her shoes.

We really like the shoes Jen is wearing in this picture. She posted this picture on her Instagram account when she announced the launch of her footwear collection to be sold exclusively by DSW. All we can say is, "Fine, J.Lo, take our money! Just take it already!"

Topics: jennifer lopez  shoes