First, a little bit about the collection and the collaboration with Cardi B.
The idea of the Meet You There collection and campaign is that "your style is all yours." Cardi seems like the perfect spokesperson for it because she is unabashedly herself ALWAYS. Reebok posted this picture of Cardi sporting the collection and wrote: "Break the standard. Own your individuality in the MYT collection."
What's so special about the collection?
The MYT collection includes items that Reebok thinks work "from the club to the street and back again." There are items available for both men and women.
As part of the campaign, there's a number you can call to hear the sound of nails.
For those who are fans of ASMR (autonomous sensory meridian response), Reebok set up a phone number as part of its Meet You There campaign. When you dial the number, you hear the following message:
"You've reached the Reebok beauty shop, where we always sport the unexpected. You may not realize this, but our nails sound just as good as they look. Press any number to hear one of our nail designs."
By pushing a number, you get to hear any one of the following sounds: nails pushing into gelatin, nails scraping a chalkboard, nails petting a porcupine, nails opening a Reebok Club C box, nails stirring a pool of marbles, nails tapping a champagne glass, nails tapping a table, nails popping a balloon, or nails texting sassily.
Check out the full Reebok commercial starring Cardi B that inspired the sneakers.
The commercial is cute, right? The whole "nails growing" thing is kind of creepy, but Cardi does a great job. She seems very natural and relaxed, like she's just being herself, which is kind of the whole point behind the campaign messaging.