Just a few days before the new Beyoncé as Mrs. Carter in H&M bikini line came out, there was a pretty amazing image displayed on the homepage as well as the swimwear section of H&M's website. A gorgeous plus-sized model, who Jezebel identified as Jenni Runks (pictured here), modeling chic swimwear without the word plus-size anywhere to be found. In other words a normal-looking woman just like you and me, posed in a bunch of sexy swimsuits like it's no big deal. I think the fashion industry might finally be getting the picture!

 Read more on ¿Qué más?: Finally someone is honest about how ugly "plus-size" clothes are

What really stood out to be about these images is the fact that's it's a beautiful woman who just happens to be plus-size, but her section isn't labeled "Plus-size beachwear," just beachwear. Which pretty much indicates to me that H&M is finally realizing that this what a normal chica looks like, curves and all.

Don't get me wrong: if you actually click through the product page to purchase any of these pieces, you'll automatically be taken to H&M's plus-size section. So sorry ladies, but if you're under a size 14 you won't find any of these sexy styles in your size. But honestly, how many times have you logged on to a site and found something super cute that doesn't come in anything bigger than a size 12? So it's about time the cards get switched.

After hearing so many stories about models in the fashion industry struggling with severe disorders, or the latest news on how modeling agents were visiting anorexia clinics to recruit new models, I was really starting to get discouraged and, frankly, kind of disgusted by the fashion world. But after seeing this ad, I'm starting to think that maybe things are finally starting to turn around.

I think it's amazing that H&M chose to feature this stunning--and in my opinion--normal-size model on their homepage without displaying the words plus-size beachwear all over it. It sends a positive message to women that you don't need to be a size 2 to be considered beautiful. It also shows how society is slowly, but surely changing their standards of beauty. Maybe some of you don't consider this huge progress, but hey it' s definitely a  step in the right direction, right?

Images via Hm.com

Add Comment What do you think of these new H&M ads?
About the author

Johanna is the beauty and fashion staff writer at MamásLatinas and obsessed with all things beauty and fashion. She is a proud Dominicana and was born and raised in Queens, NY.

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Add Comment What do you think of these new H&M ads?

Rosaidam
It's about time and I think it's awesome to have plus sized models. Not every woman is skinny or want to be
paola...

I agree Rosaidam, there has to be options for everyone and cute ones

karla...

It is great it was not shown as a plus size, it is also good that they finally realize that the size 2 is not the average size of a women's bodies and they reflect it with these images.

Good for H&M!!

JCTVCBN

 

I think it's great!

Kgmmw
Good for them.
Lets celebrate an unhealthy over weight high cholesterol heart attack lifestyle. Congratulations fat America the rest of the world is laughing. And if any of you idiots are rolling your eyes lets do a statistical analysis of health between America and the rest of the world. I guarantee we have more fat people here per capital and are arrogant to say its normal.
MrsDi...
Good for good for H & M
angie007

I think thats a great idea

acrog...

Wow! It's about time. She looks gorgeous!

Mamis...
Beautiful!
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