Mattel clearly did its research when creating this Barbie.
Mattel, the parent company of Barbie, clearly researched Day of the Dead when creating this Barbie. Designers included cempasúchil, which are used to decorate altars and help the spirits of the dead find their way to their living loved ones. They included monarch butterflies, which migrate to Mexico at the same time of the year that Day of the Dead is celebrated (October 31 to November 2). They clearly tried to get it right so as not to offend, so why are people still offended?
Where Mattel sees cultural appreciation and homage, some see cultural appropriation.
"Is this a bad joke or what? #Mattel toy company plans the release and promotion of a Day of the Dead barbie... Dia de los Muertos is one of our most sacred traditions in Mexico dating back to prehispanic days. STOP PRODUCTION!"
Is this cultural appropriation at its worst?
Another equally offended Twitter user thinks that Mattel profiting from what "is a religious celebration for the indigenous ppl of Mexico" is the epitome of cultural appropriation. There's no doubt that releasing the doll just in time for this year's Day of the Dead celebration will indeed make Mattel some money.
It's OK to be torn.
Here's the thing: When it comes to issues of cultural appropriation versus cultural appreciation, there isn't always a clear-cut answer. You have to follow your conscience and your gut.
If the doll speaks to you and makes you happy that Day of the Dead is being recognized and appreciated, then buy it--that is, if you can afford it. If the doll offends you, then don't buy it. The United States is a capitalist society, and we vote with our wallets.