Think of it as a GIANT birthday card.
Not sure how long the billboard will stay up, but it was first spotted on Friday, April 26. There's been so much lead-up to Travis Scott's actual birthday on April 30 that it makes you wonder what Kylie will give him on the official day.
They've been having all kinds of birthday-related fun.
Last week, they did a whole Avengers: Endgame themed photo shoot before Kylie threw Travis an Avengers-themed birthday party. In the photos, Travis stars as Iron Man, Kylie stars as Captain Marvel, and sweet little Stormi is dressed as Thor.
They are really into their roles, too.
Travis is totally incognito in that getup, for all we know it could be Robert Downey Jr. in there. And Kyle even wore a blond wig to look more like Captain Marvel as played by Brie Larson.
What's she building to?
There's been a cosplay photo shoot, a movie screening birthday party, and a GINORMOUS billboard all before Travis Scott's official birthday. How do you think Kylie will top all of that on the actual day?