The spelling in the captions is catching people's attention.
They introduced a Los Angeles-based foundation called Baby2Baby, and they urged people to donate money or supplies instead of giving the couple gifts for the baby they are expecting. Not only is LA Meghan's hometown, but some noticed that the spelling in some of the words in the caption are written the American way and not in British English. The sentence "Please consider supporting this very special organization" stood out in particular because in England words like "organization" are spelled with an "s," not a "z."
This account seems a lot more laid back than the other official royal accounts.
In one post, there is even a red heart emoji at the end of the caption, which other accounts like Kensington Palace rarely use, if ever. Meghan's personal Instagram used to be playful and chill, so this also might be another clue that she's behind this account.
The posts seem eager to reach not only British royal fans but American fans as well.
When asking for donations in this post that highlights different charities people could donate to, the use of both American and British currency was used. Also the spelling of "re-energized" is not the traditional way that a British person would write it.
Fans seem to be enjoying the account and have been excited to hear from the pair.
One fan said she was skeptical that the couple separated from the other royal account to create their own, but now she sees why it was necessary.
"At first I was skeptical about the split due to the comparisons I thought that it would generate. But now, I realize that this account was everything I needed😂! This page is very engaging with the posts and captions feeling very personal and passionate. No wonder they wanted to split! Thanks for everything @sussexroyal," Mary Fisher commented on a post.