jessica albaIt seems like The Honest Company is always either being praised or it's being bashed, for different reasons. Co-founded by our very own Jessica Alba in 2012, the company has certainly come a long way. Now, the eco-friendly brand is worth a reported $1 billion, but its success hasn't been a smooth ride. The Latina-owned business recently issued a recall on another one of their popular baby products. But say what you will, I still think there's something great and empowering about a company that helps us moms care for our little ones with gentle products and that gives back. And I'm sure they'll survive this test, and here's why...

More from MamásLatinas: 13 Times Jessica Alba gave us hair envy

Image via Splash

They don't claim to be all "natural." 1

They don't claim to be all

Image via Honest Company/Instagram

On their homepage, you don't see a single mention about their products being "natural." They describe the line as "safe, effective and responsible products." 

Advertisement

Business is still running after their class-action lawsuit. 2

Business is still running after their class-action lawsuit.

Image via Rose Kat/Instagram

In 2015, the lawsuit filed was seeking $5 million in damages due to the Honest Sunscreen SPF 30 causing severe burns. This unhappy customer shared this photo with the caption, "To say that I am furious is an understatement. We had my granddaughter out by the pool with us today and applied the Honest Sunscreen liberally before, during, and then some yet this is what happens?!"

The lawsuit is currently ongoing. Despite this, the company promised to improve their formula. In August 2016, Alba co-wrote a blog post with Gavigan confirming that the sunscreen had been improved. 

Advertisement

They handled a baby powder recall the right way. 3

Video via YouTube

The company decided to recall their organic baby powder due to "concerns that the product caused eye and skin irritation." The recall was voluntary and the company's co-founder Christopher Gavigan addressed the issue directly with the public. “With the full knowledge and under the guidance of the FDA, we’ve decided to voluntarily recall this product out of an abundance of caution,” he said.

They're transparent about ingredients. 4

They're transparent about ingredients.

Image via Honest Company/Instagram

The Honest Company is very clear about their labeling and list out everything in their products--even diapers. They claim to be eco-friendly, but not natural or organic. We challenge you to do the same with the bigger brands. They don't list ingredients in their diapers or wipes--period.  

Advertisement

The diaper prints are adorable & biodegradable. 5

The diaper prints are adorable & biodegradable.

Image via Honest Company/Instagram

Honest diapers have cute signature designs that are truly unique to their product. The best part? It's eco-friendly, which means they're biodegradable and great for the environment. 

Advertisement

They give back to the community. 6

They give back to the community.

Image via Honest Company/Instagram

They celebrate #GivingTuesday and gift boxes filled with products to families in need. Now that's something to admire and celebrate.

Advertisement

They stand by their baby formula. 7

They stand by their baby formula.

Image via Honest Company

Despite a recent lawsuit that was filed, which claims that Honest Company's organic baby formula isn't really organic, the company stands by their product and still sells it. In April 2016, the company responded in a statement, “Our Organic Infant Formula is cleared by the Food and Drug Administration and meets all safety and nutritional standards."

They reformulated their soap in October 2016. 8

They reformulated their soap in October 2016.

Image via Honest Company/Instagram

The company knows how to take criticism and improve. They made their dish soap, laundry detergent and other cleaners more gentle and safer by removing sodium lauryl sulfate from their list of ingredients, reported The Wall Street Journal.

Advertisement

The company gives back in a big way. 9

The company gives back in a big way.

Image via Splash

Alba's company is said to be worth $1 billion, but she still gives back a lot. Last year, Honest donated $40,000 for Childhood Cancer Awareness Month. Their social goodness page on their site is also pretty lengthy. 

Their Honest Beauty line makes us feel extra beautiful. 10

Their Honest Beauty line makes us feel extra beautiful.

Image via Honest Beauty/Instagram

As moms, we deserve to practice self-care and look amazing too. Honest Beauty has some pretty great products that feel as great as they look. I'm a fan of the Magic Balm and their lip crayons.