They don't claim to be all "natural." 1
On their homepage, you don't see a single mention about their products being "natural." They describe the line as "safe, effective and responsible products."
Business is still running after their class-action lawsuit. 2
In 2015, the lawsuit filed was seeking $5 million in damages due to the Honest Sunscreen SPF 30 causing severe burns. This unhappy customer shared this photo with the caption, "To say that I am furious is an understatement. We had my granddaughter out by the pool with us today and applied the Honest Sunscreen liberally before, during, and then some yet this is what happens?!"
The lawsuit is currently ongoing. Despite this, the company promised to improve their formula. In August 2016, Alba co-wrote a blog post with Gavigan confirming that the sunscreen had been improved.
They handled a baby powder recall the right way. 3
The company decided to recall their organic baby powder due to "concerns that the product caused eye and skin irritation." The recall was voluntary and the company's co-founder Christopher Gavigan addressed the issue directly with the public. “With the full knowledge and under the guidance of the FDA, we’ve decided to voluntarily recall this product out of an abundance of caution,” he said.
The diaper prints are adorable & biodegradable. 5
Honest diapers have cute signature designs that are truly unique to their product. The best part? It's eco-friendly, which means they're biodegradable and great for the environment.
They give back to the community. 6
They celebrate #GivingTuesday and gift boxes filled with products to families in need. Now that's something to admire and celebrate.
They stand by their baby formula. 7
Despite a recent lawsuit that was filed, which claims that Honest Company's organic baby formula isn't really organic, the company stands by their product and still sells it. In April 2016, the company responded in a statement, “Our Organic Infant Formula is cleared by the Food and Drug Administration and meets all safety and nutritional standards."
They reformulated their soap in October 2016. 8
The company knows how to take criticism and improve. They made their dish soap, laundry detergent and other cleaners more gentle and safer by removing sodium lauryl sulfate from their list of ingredients, reported The Wall Street Journal.