He runs Roc Nation Latino 1
In June, Santos was named CEO of Roc Nation Latino. "There's always room for BIGGER things / Siempre hay espacio para seguir creciendo. I'm now CEO of roc nation Latin. Let's go!" he shared with fans.
Everyone is a fan 2
What crossover? The Latino singer skipped right to fame in both markets. Just look at Hoda Kotb's expression when he performed at NBC's Today in 2014.
His concerts sell out 3
Santos is a pro at selling concert tickets. You can compare it to getting a seat to watch the Broadway hit, Hamilton. “I’m doing what artists like Beyoncé are doing in terms of selling out stadiums. The difference is my audience speaks Spanish,” he told Billboard.
Works out 5
Santos may be a busy pop star, but he still makes time to work out--in public. Here he is jogging in Manhattan's Hudson River Park last year.
He never forgets Aventura 6
Santos got his start in the popular bachata group Aventura. In 2011, the group took a break to pursue individual projects. Clearly, one of them came out a mega star.
His net worth 7
The singer is reportedly worth $30 million. That's an impressive chunk of cash!
He keeps his personal life a secret 8
Santos keeps very private about his love life. He cleared up in an interview with Billboard in 2015, “I’ve always been very reserved. This is one of the reasons why a lot of people have been wondering whether if I’m gay, or not. I am not gay.”