'Wall Street Journal' report 1
A business report published in the Wall Street Journal conducted two independent lab tests to detect whether The Honest Company's detergent contained sodium lauryl sulfate, or SLS--a harmful ingredient it claims to avoid. The test results came back positive for use of the ingredient.
The Honest Company fires back 2
The Honest Company released a statement to People regarding The Wall Street Journal's investigation. They strictly deny using SLS, but do admit to using Sodium Coco Sulfate (SCS). They describe the ingredient as "a gentler alternative that is less irritating and safer to use."
Deceptive labeling lawsuit 3
What sparked The Wall Street Journal investigation was a lawsuit filed against The Honest Company in February 2016, which claims that the startup uses synthetic ingredients in their products. Brad and Manon Buonasera, who filed the claim, alleges that Honest is "deceptive" and "falsely" advertises being all natural.
Feel the burn 5
During the summer of 2015, Alba's sunscreen product left several unsatisfied and sunburned custumers taking to social media to vent. "Billions of dollars you made selling this?" wrote one woman. Double ouch!
The Honest response 6
The Honest Company quickly addressed the sunscreen controversy and released the following statement, which in part read, "Our Sunscreen Lotion was tested, by an independent 3rd party, against the protocols prescribed by the U.S. Food & Drug Administration's (FDA) monograph for over-the-counter sunscreen products."
How it all started 7
While Alba was pregnant with daughter Honor in 2008, she noticed a need in the market for safe, chemical-free and eco-friendly household products. She dedicated hours of research, reached out to potential investors and raised $6 million to launch the company. "She jumped into it headfirst," said her husband Cash Warren in an interview with Forbes.
The little company that could 8
The Honest Company first launched in 2012 with the mission to provide nontoxic and affordable home and baby products. In the first year, the company earned $10 million in revenue.
Alba's Honest cut 9
Organic tampons 11
In May 2015, Alba confirmed that the company would be expanding to personal care products. "We’re doing organic feminine care products, an organic tampon, but using a bio-plastic applicator. And, the packaging is really cute," she told Refinery29.
Beauty products 12
In 2014, Alba launched a line of Honest beauty products. She told Refinery29, "We use plant-based technology in our ingredients. We use really safe and healthy ingredients. We also recycle, and the packaging is more responsible."
Leaving a legacy for her daughters 13
Alba confesses that all of her hard work is dedicated to her daughters Honor and Haven. “I really am building The Honest Company for them. I'm really hoping that …The Honest Company is some place that they would like to work later, when they're older,” she told ET.
The Chinese factory shadiness 14
In 2014, several tabloids accused the company of producing their baby wipes from a Shanghai-based factory known for a poor history with the FDA. The company discredited the story 100 percent and wrote in a statement, "We can assure you we only work with the safest, most quality suppliers, and thoroughly vet their facilities and capabilities before and during our partnership."