Jay-Z & Beyoncé lose out to Latina in attempt to trademark daughter Blue Ivy's name
Well, that's that. Jay-Z and Beyoncé fought to trademark the name of their baby girl, Blue Ivy, but the U.S. Patent and Trademark Office has ruled that they can't, which means that the Boston-based Latina wedding planner who had named her company Blue Ivy back in 2009 can continue to use the name.
Although I'm a big fan of the superstar couple, I always thought it was super weird that they were using their baby's name as a trademark. I'm definitely REALLY happy that they didn't force Veronica Alexandra Morales to change her company's name because, as she said, "money doesn't buy everything."
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Seriously, how WEIRD is it that Jay-Z & Beyoncé wanted to trademark their baby's name? I get that they might start a line of baby-related products and that it's a cute possible brand name, but it still creeps me out that they would use their kid for this kind of marketing. This especially applies to my anger when I learned that they're practically trying to put a hard-working Latina out of business with a name that SHE has had for years longer. At least Veronica kept her head up during the process, telling Rolling Stone:
I knew this was going to be a bittersweet roller coaster. If this wasn't going to work, I'd go after both of them. Like, 'Let's do it!' In my mind I had some protective rights. There's no way by way of being a celebrity they should have entitlement [to the name]. Shame on them.
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That's right, shame on them! It's pretty annoying, not to mention despicable, that they even tried this. I'm really glad that the Patent Office saw what was right, though, and is allowing Veronica to keep using the name "Blue Ivy" for event and wedding planning while Jay-Z and Beyoncé can go ahead and use their daughter's name for whatever other business they come up with. Hey, at least they're not taking away her business!
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