Salma Hayek named first bilingual ambassador for Got Milk? campaign
Salma Hayek is once again a rockin' a mustache! This time, she's not getting into character like she did to play Frida Kahlo or the bearded lady in Cirque du Freak, she's got a milk mustache. The Mexican actress was recently selected to be the protagonist for the first bilingual Got Milk? campaign.
The campaign kicks off tomorrow, and focuses on the benefits and importance of starting the day off right with a healthy breakfast including milk. There will be press releases, and television and radio spots in English and Spanish. The creative minds behind the concept explained that everyone knows that breakfast is the most important meal of the day, but don't necessarily apply that knowledge on a day-to-day basis. So, they want to remind folks to eat something first thing in the morning…preferably a meal that included milk!
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Hayek is an ideal spokeswoman, she is completely bilingual and bicultural (maybe even tri-cultural with her recent move to France) but most importantly, she is a true and authentic mamá Latina. In one of the TV spots, you can watch her talking about how her mother always insisted that she drink milk, which I have no doubt is a real memory from her childhood. In another ad, she leaves in the middle of the night, like a loca, to find milk and finally manages to stop a delivery truck.
There is also an interactive portion of the campaign you can find at www.Proyectodesayuno.com where you can talk about growing up, breakfast and milk.
Salma isn't the first Latina to be a part of the Got Milk? campaign, Sofia Vergara showed off her milk mustache back in 2006 for the first time and again in English alongside her son Manolo in 2010. Other Latinas who have participated include Grey's Anatomy actress Sara Ramirez, designer Carolina Herrera and her daughter and the Colombian chef Ingrid Hoffman. But Salma IS the first to participate in a bilingual campaign—she's an amazing mamá Latina!
Imagen vía MilkPEP