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Mascara is one of the makeup items beauty lovers can't live without. After all, if the eyes are the window to the soul, they deserve the prettiest frames ever. Luckily, there is a bevy of mascara options available for every lash type and desired effect. From lengthening to curling to thickening, and every permutation and combination in between, there's a mascara that does it. It would take a lot of trial and error to get through them all to find the one for you. But online shopping and the digital beauty community is making that process so much easier for everyone.

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Retailers like Amazon, Sephora, Target, and more, have a massive array of beauty products and allow customers to leave reviews. This rating system and their best-sellers rankings takes a lot of the guesswork out of finding a tried and true mascara. You can weed out options that make them clumpy if you prefer a feathery look. You can also discard mascaras that don't hold a curl if you have straight lashes that require a lot of heavy lifting.

Here are the most popular mascaras on the internet. These mascaras have countless fans singing their praises. The combination of their wands and unique formulas are making dreams come true. The best part is that there are options for every price point. You don't need to break the bank to get the luxurious lashes of your dreams. Happy shopping!

Psst: If you choose to purchase an item on this list, MamásLatinas may receive a small cut. Each item and price is up to date at the time of publication; however, an item may be sold out or the price may be different at a later date.

 

This L'Oréal mascara is so affordable, it's hard to believe it is SO good! 1

Beauty lovers rave about the L'Oréal Paris Voluminous Lash Paradise Mascara. The wand has over 200 bristles and the formula delivers a gorgerous feathery look while adding volume and length.

Buy it for $6.69 at Ulta.

 

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Benefit Cosmetics They're Real! Lengthening Mascara is like fake lashes in a bottle. 2

The Benefit Cosmetics They're Real! Lengthening Mascara claims to do it all. The mascara adds length, volume, curls, lifts, and separates the lashes. The unique plastic wand has short spikes on the end that are perfect for getting the short lashes on the inner corners of the eye.

Buy it for $25 at Ulta. 

 

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Another L'Oréal winner, this one ups the volume of your lashes. 3

The L’Oréal Paris Makeup Voluminous Original Volume Building Mascara in Carbon Black is the No. 1 best-selling mascara on Amazon and a makeup artist staple. The mascara lives up to its name by adding fullness to the lashes without clumping them up.

Buy it for $5.84 at Amazon.

 

This mascara has devoted fans on Amazon. 4

With over 600 reviews, the Vivienne Sabó Cabaret Première Artistic Volume Mascara has an impressive 4.4 out of 5 star rating on Amazon. It has a narrow plastic wand with short bristles and a lightweight formula that adds volume and definition to the lashes. 

Buy it for $11.40 at Amazon. 

 

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Tarte Lights, Camera, Lashes 4-in-1 Mascara is vegan and has thousands of glowing reviews on Ulta. 5

The Tarte Lights, Camera, Lashes 4-in-1 Mascara is a vegan option that lift, defines, and adds volume. The formula contains waxes and vitamins that help condition the lashes too. It has over 4,700 reviews on the Ulta website and a 4.4 out of 5 star rating.

Buy it for $23 at Ulta.

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A double ended mascara does double duty. 6

The L'Oréal Paris Makeup Double Extend Beauty Tubes Mascara is one of Amazon's best-selling and top-rated mascaras with 4.2 out 5 stars based on over 1,800 reviews. The two-step product has a nourishing base coat and the tubing top coat adds major length. The best part is that you only need warm water to wash it off!

Buy it for $8.97 at Amazon.

 

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This Maybelline mascara has a curved wand and makes your lashes so intense. 7

Maybelline Volum' Express The Falsies Mascara has a unique curved wand that adds major drama to the lashes. It literally hugs and lifts them with every stroke. It's no wonder it's so popular.

Buy it for $6 at Target.

 

This CoverGirl classic is a favorite among influencers. 8

The CoverGirl LashBlast Volume Mascara is an influencer favorite and best-seller across the web. The chunky wand and plastic bristles help separate the lashes and adds volume without making them feel crunchy.

Buy it for $5.39 at Target.

 

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A Clinique option that will make your ignored lower lashes feel glam. 9

The love for the Clinique Bottom Lash Mascara is too real. The tiny wand is perfect for adding coating the small lashes in the area and it's smudge-proof, which helps avoided the dreaded raccoon eye look. It currently has over 1,500 reviews and a 4.5 out of 5 star rating on Sephora.com.

Buy it for $12 at Sephora.

 

This Too Faced icon is one amazing mascara. 10

The Too Faced Better Than Sex Mascara is wildly popular. It has a whopping 14,000 reviews on Sephora.com! It has an hourglass-shaped brush for curling and separation. The formula lets you layer your way to full, super black lashes.

Buy it for $24 at Sephora.

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The design of this Maybelline mascara brush is brilliant. 11

Target shoppers love the Maybelline Volum' Express Colossal BIG Shot mascara. It has over 3,600 reviews and a nearly 4.5 star rating. The bristles have a wavy design that were made to hug and coat every lash for added volume and definition.

Buy it for $5.89 at Target.

Marc Jacobs has a mascara option that has gotten thousands of amazing review on Sephora.com. 12

The Marc Jacobs Beauty Velvet Noir Major Volume Mascara has a wand that is specifically shaped for adding extra drama to the center lashes. It adds length and tons of volume, which is why it is one of Sephora's most popular options. It has over 4,000 reviews and a 4.2 out of 5 star rating on the site.

Buy it for $26 at Sephora.

 

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Lancôme Monsieur Big Mascara gives you 12 times more volume than regular mascaras. 13

If you love an oversized brush, the Lancome Monsieur Big Mascara has you covered. It boasts a creamy formula and claims to give you up to 12 times more volume. It currently has over 2,000 reviews on the Sephora website and a solid 4.2 out of 5 star rating.

Buy it for $25 at Sephora.

 

This super affordable option has its own rave reviewers. 14

Fans of the NYX Professional Makeup Worth The Hype Mascara claim that it is just as good as a high end mascara for a fraction of the price. It adds volume and length, plus the tapered wand helps you grab the short lashes in the inner corner of the eye. It has over 3,000 reviews and an over 4-star rating on Target.com. 

Buy it for $4.79 at Target.

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This IT Cosmetics mascara packs a serious punch! 15

The IT Cosmetics Superhero Elastic Stretch Volumizing Mascara makes lashes look incredibly long and full while coating them in ingredients like biotin and collagen for a strengthening and conditioning effect. The mascara has a 4.2 out of 5 star rating based on almost 5,000 reviews on the Ulta website.

Buy it for $24 at Ulta.

 

Urban Decay Cosmetics Perversion Mascara even has a lash-growing ingredient. 16

The Urban Decay Cosmetics Perversion Mascara aims to give you the thickest and blackest lashes possible. It claims that the twisted brush helps coat the lashes in the creamy formula without clumps. They even snuck in a lash growing ingredient for bonus points. It has nearly 3,000 reviews on the Ulta website and a 4.4 out of 5 star rating.

Buy it for $24 at Ulta.

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Rimmel ScandalEyes Retro Glam Mascara gives a false lash effect that fans love. 17

Rimmel ScandalEyes Retro Glam Mascara users love the false lash effect that it gives. The wand lifts and flares out the lashing while coating it in its volumizing, clump-free formula. It has a 4.5 out of 5 star rating based on over 1,100 reviews on the Walmart website.

Buy it for $5.47 at Walmart.

 

The Maybelline classic of classics has been popular for years. 18

The Maybelline Great Lash Mascara is the OG that still holds the top spot in America's heart. It is the go-to mascara for natural looking volume. Nearly 5,000 reviews on Target's website means that it is still immensly popular. The black, clear, and blue options are all hits.

Buy it for $4.49 at Target.

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Essence Lash Princess False Lash Effect Mascara is affordable and the cone brush gives major lift. 19

Fans of the Essence Lash Princess False Lash Effect Mascara claim that it lengthens, adds volume, and separates the lashes. Users are also fans of the cone-shaped fiber brush that helps it deliver a false lash look. It boasts a 4.4 out 5 star rating based on over 1,800 reviews on Ulta.com.

Buy it for $5 at Ulta.

ILIA Limitless Lash Mascara is a clean alternative that works to give the effect of extensions. 20

The ILIA Limitless Lash Mascara is making fans look like they have lash extensions. Not only does it create the illusion of longer lashes, 99 percent of its ingredients are natural, which is music to the ears of people looking for clean beauty alternatives. It currently has a 4.6 out of 5 star rating on Sephora.com.

Buy it for $28 at Sephora.