The founder is Mexicana. 1
“There’s a definitely a deeper purpose here for me,” Merson, a corporate lawyer who was born in Guadalajara, Mexico and was raised in Dallas, Texas, tells Elle.com. “Because as integrated as we are, we always come back to our roots. I want these real women to tell us how they’re being Reina Rebeldes in their own lives. And beauty is just the beginning of that conversation.”
What inspired the name? 2
The rebelde manifested in my life in that I was a lawyer who gave that up to start a makeup line,” Merson told Elle.com. “I also wanted the word reina as a celebration of Latina women. My mom calls me reina. That’s how I address my friends and cousins. It shows the respect we have for women in the Latino community.”
The colors are bright and bold. 3
Think bright purples and greens for shadows and lipsticks in every shade.
There’s liquid lipsticks. 5
And the shade names are absolutely adorable: Enchufada, Virgen, and Malinche.
There’s lip color sticks. 6
This shade is called Brava. Love it!
The IG honors real Latinas. 7
They highlight real Latinas on the page and refer to them as Reina Rebeldes--yas!
There’s a lot of Mexican influence. 8
Think Dia de Los Muertos, Selena Quintanilla and Frida Kahlo.