Meet James Charles, CoverGirl's first male face

It warms my heart whenever I see a young person really go out there and make their dreams happen. Seventeen-year-old higher school James Charles is the perfect example of that. Not only has he made a name for himself as an aspiring makeup artist, but he recently became the first male face of CoverGirl--and it's freaking amazing!


More from MamásLatinas: WATCH: 6 Selena Quintanilla makeup tutorials to try 

If you're on Instagram, chances are you've heard of James Charles. He's a 17-year-old aspiring makeup artist from New York who had already made a name for himself, all thanks to IG. A year ago, Charles launched an Instagram account where he posted pictures of himself experimenting with makeup, and it literally blew up. Today he has 508k followers, so it's no wonder CoverGirl chose him as their first male face. The boy has skills! The company recently announced the news on IG with the most adorable video of him ever.

A video posted by COVERGIRL (@covergirl) on

"I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of CoverGirl," Charles captioned his photo on Instagram. "First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand. I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively.  I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard. I can't wait to share with you all what we have in store, but trust me when I say it's gonna be real good."

Charles will be part of CoverGirl's new So Lashy mascara campaign that officially kicks off today. He will be appearing in a number of TV ads, magazines and digital campaigns alongside CoverGirl ambassador, Katy Perry. He'll also be sharing some of his own personal beauty tricks and tips--totally excited about that.

"All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing for what they believe, and redefining what it means to be beautiful. James Charles is no exception. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same," the brand stated in a press release.

This is an important step CoverGirl is making in showing that makeup isn't something that is just exclusive to women. Anyone and everyone can use it to express themselves and who better than Charles to prove that. He is here to slay and I can't wait to see him do it!

Images via James Charles/Instagram 

Topics: makeup artist  makeup